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Why It’s Important to Optimise Your Website?


At My Server Guy, we work hard to optimise your websites, so it runs like magic. We are passionate about making sure that our customers have the best websites that enable them to attract customers and grow their traffic.

Website speed and performance optimisation are important and it is something that should be considered for all website. Website optimisation can make your website feel superior compared to others sites and is a primary factor dictating success for most modern online businesses. As an unimpressive website experience and performance will kill business when making users wait for slow web pages to load. Resulting in frustrated users looking into seeking alternatives sites.

What is Page Speed?

Page Speed essentially means the amount of time in which the web pages or content takes to downloaded from the hosting servers and display in the browser. Page load time is the duration between clicking the link and displaying the entire content from the web page on the browser.

Why is it Important?

The performance of a website will be impacted subsequently in terms of search engine rankings. Search Engines algorithms incorporate key factors such as page speed, user experience, website responsiveness and lots of other websites performance metrics.

1 in 4 users would abandon a website if it takes longer than 4 seconds to load. That means that up to 46% of users would not revisit poorly performing websites. 74% of users accessing the mobile site would leave if it takes longer than 5 seconds to load.

What are the Benefits?

Optimising your website will also enable your target market audience to find your website. This will allow you to be able to use it effectively even if they don’t yet know that it exists. It is important because optimisation your site will increase the quantity and quality of traffic to your online business. This helps Google and other search engines to send more web visitors by improving your site’s search engine accessibility. Using the right target keywords that are relevant and commonly used will allow you to be favoured by the search engines. You want to increase more visitors to your website, this soon can make visitors become your customers.

Furthermore, Google’s algorithm gives higher rankings to sites that display well on mobile devices. They also started steering its ranking systems towards the mobile rather than desktop versions of sites. This was due to desktop sites sometimes include elements that are missing on their mobile versions.

Some benefits of optimising your website are as follows:

  • Search engines such as Google will be able to access more pages within your website.
  • Allows you to get visitors closer to the pages that are more relevant to their search.
  • Invites more visitors from your target market.
  • It will make your website look professional and complete.
  • It makes websites more User-Friendly creating a better customer experience.

Optimising Tools


GTmetrix is a free tool that we use to analyse website performance and page load time. This tool helps us to develop a faster, more efficient and all-around improvements to our customer’s websites and to the experience for your users.

Google Search ConsoleBing Webmaster Tools

These search tools allow you to get a taste of what the search engine thinks of your website. The tools are helpful to see any bugs, alerts, indexing issues, and the visibility of your website.

Final Thoughts

Overall it’s important to optimise your website as it increases customer satisfaction, experiences, and have a significant and positive impact on your search engine ranking and visitor numbers.
On mobile devices, your website will also perform much faster and be responsive to the mobile browsers, especially on mobile phones using 3G, 4G.

For more information about My Server Guy, click here.